The relevance of this study is due to the need to solve the problems of providing medical personnel for rural healthcare in order to increase the availability and quality of medical care for the population. Goal: to develop a set of evidence-based measures aimed at solving the problems of providing rural healthcare with medical personnel capable of solving the problems of improving the quality and accessibility of medical care to the population at a high professional level. Materials and methods. Official statistical data from federal statistical observation forms 12, 30, information from Rosstat and departmental statistics data for the Voronezh region. The results of sociological surveys of residents of the region were also used. Methods: analytical, comparative analysis and statistical processing of materials. Results. The Voronezh region has a satisfactory level of provision with medical workers, but they are unevenly distributed throughout the region. The shortage of personnel is more pronounced in rural areas. In recent years, unfavorable trends in the provision of medical personnel have been emerging in the region: staffing levels are decreasing, the proportion of people of retirement age is growing, and the influx of young specialists is decreasing. Based on the data obtained, there is a need to develop a set of measures to preserve and develop the health care workforce in the region. Discussions. The study made it possible to provide objective information about the state of provision of health care institutions with medical personnel and the reasons for understaffing in rural areas. The results of assessing the socio-demographic and professional qualification parameters of medical personnel made it possible to propose measures aimed at preserving the personnel potential of the service, improving working conditions and increasing the level of professional training of doctors. The subjective assessment of graduates of medical universities is of important practical importance, which made it possible to identify “weak points” and take them into account when forming the personnel policy of the region. Conclusion. Recommendations for solving the problem of continuous professional development of medical personnel are proposed. The findings of the study can be used in the formation of effective personnel policies aimed at proactively predicting the process of their reproduction in the healthcare system.