Methodical tools for planning, developing and launching an innovative project for the development of the market for protective, recreational and medical-ecological forest management services are considered. It is determined that innovation management is the decision-making under constantly changing conditions, the continuous review of the program and the reassessment of it as a whole and its component parts, which is surrounded by uncertainties of both internal and external order, with the need to redistribute resources, assess market opportunities in the der-ivation of that or other services of protective, recreational and medico-ecological forest management on the tar-get market segment. Therefore, any planning and management system should be flexible enough, and the dynamic nature of the situation requires more management attention, where each project must begin with a clear goal statement, since the final success is determined in the market, then the goals must be determined by the market de-mand, the target market segment, its interrelated characteristics market capacity, acceptable price, efficiency, time of product withdrawal, when the service of medical-ecological forest management in turn should be is deter-mined by its effectiveness, price and date of occurrence.