Introduction. Competition in the market of private medical services requires from its participants not only to search for new, modern and effective strategies to attract and retain clients, but also to clearly understand their target audience, its needs, demands, peculiarities and opportunities. However, the large volume of unstructured data, high consumer demands, increased speed and number of online communication channels do not allow to react quickly, accept and mechanically process the flow of incoming information. Artificial intelligence technology expands the possibilities of marketing medical services, allowing to focus on the “portrait” of the patient and thus improve the personalized consumer experience. Purpose of the investigation. Evaluating the performance of integrating artificial intelligence technology with CRM system in the operation of a private medical clinic. Materials and methods. The methods of observation, comparison, abstraction and analysis have been applied in the article. Results and discussion. Implementation of artificial intelligence technology in the clinic's operational work allowed to increase patient flow by 17% compared to the same period of 2023 and to increase the frequency of repeat visits by 2 times (compared to the same period of 2023). The result of using auto-communications (appointment confirmation, survey about the quality of the received service, reminder to make an appointment) was an increase in the efficiency of the clinic's operations and a 37% additional revenue growth. Implementation costs consisted of the cost - 7800 per month and payment for additional communication channels (at the request of the clinic), in our case, it was spent on VK notify - 40 cents per outgoing message. Conclusion. Integration of the software ecosystem “Contour. Reactivation” allowed to reactivate ‘sleeping’ clients, stimulate repeat sales, activate the increase in demand for new services, significantly reduce the time of administrators for online communications with patients, speed up the process of making appointments, postponing appointments, filling vacant ‘windows’ with specialists, reduce the cost of attracting a new patient by retaining the old one, increase the cost of the average check and the revenue of the clinic as a whole.