Introduction. Face creams are very popular products in the cosmetic market both in the world and in our country. This is because many people take special care of their appearance, and creams are an ideal way to maintain and improve skin condition. Their ease of application and the presence of effective components significantly facilitate the production process, as well as give the skin hydration, protection from aggressive external factors, enhanced cleansing, improved facial tone, tightening and toning. Goal. The main purpose of this study is to conduct a content analysis of the market of cosmetic products, namely, the segment of face creams, in order to identify a promising niche that in the future can serve as the basis for creating a new line of cosmetic products. Materials and methods. The materials and methods for the study were data from the Unified Register of Certificates of State Registration in the period 01.01.23 – 01.01.24. Results. 70 items were registered in the register of state registration of parapharmaceutical products. Of these, 7 (5%) are intended for skin lightening, 23 (17%) – skin care products, 33 (24%) – skin care products for children, 59 (44%) - sunscreens. 13 (10%) are also present in the registry a cosmetic product made using nanomaterials, such products penetrate the skin more effectively. Various countries produce these products: Hungary, Germany, Ireland, Serbia, Italy, China, Republic of Korea, Poland, Russia, Turkey, France, Switzerland. The main recipient countries of state registration certificates are Russia (59 items) and Belarus (11 items). All information about creams is indicated on the labels in accordance with the technical regulations of the Customs Union. Discussions. We have analyzed the formulations of face creams from different manufacturers and identified the main trends in the selection of high-quality composition. The active ingredients form the basis of creams due to which the necessary effect is achieved, declared by the manufacturer (moisturizing, UV protection, skin whitening, tone enhancement, etc.). The excipients create the texture of the cosmetic product and a homogeneous consistency, give a pleasant smell to the product, ensure stability during long-term storage in various conditions. Conclusions. Russia, along with other manufacturing countries, does not lag behind in the production of face creams, which is why, based on the analysis, we have developed a formulation of a face cream consisting of modern active and auxiliary components.