Summary: the problem of the breast cancer (BC) among female population, both the Russian Federation, and the Udmurt Republic remains relevant, despite the achieved considerable success in diagnostics and approaches to special treatment of patients. The priority direction in solving problems of primary prevention and early diagnosis of malignant neoplasms is improvement of the level of oncological caution of the population and doctors of the primary health care level. The aim is to assess the level of awareness of risk factors and prevention of BC and the oncological caution of the population and medical workers of the primary level of health care of the Udmurt Republic and the effectiveness of the application of modern educational technologies in the primary prevention of BC. Materials and methods: A sociological survey of 438 women 346 doctors of primary health care of the Udmurt Republic (UR) was conducted on the basis of specially developed questionnaires. The evaluation of the results was carried out using the methodology developed by us to calculate the integral assessment of the awareness coefficient. The mathematical apparatus included alternative, variational analysis, calculation of average values. Data processing was carried out using STATISTICA 6.1 applications. (StatSoft Inc.), Microsoft Excel 2010 (Microsoft Corp.). According to the results of the survey, a set of classes was held for all respondents at the specially organized School of Health "Primary Prevention of Breast Cancer." Classes were held in 6 medical organizations of Izhevsk and Udmurt Republic, separately for the population and specialists. Results: it has been established that in the female population of UR the integral coefficient of awareness of risk factors of BC has reached average values (Ki =2,17±0.04). An assessment of the level of knowledge of the breast self-examination technique showed that it was extremely low (Ki=1,08±0.02) and reliably (p