The purpose of the study is to find and assess risk factors for the development of hypertension based on a personalized approach. Methods of research: sociological (questionnaire survey), statistical, analytical, sociological, mathematical. Results: According to the results the main directions of preventive care for a group of patients belonging to the category of "practically healthy" are highlighted: prevention of hypodynamia, control of glucose and cholesterol levels in the blood, adjusting the diet, limiting salty and spicy foods, eliminating bad habits such as smoking, taking measures to reduce individual weights. Conclusions: Due to the high prevalence of hypertension, especially among the working-age population, it is necessary to further apply a personalized approach in preventive work with patients with different levels of risk of developing this disease, in primary health care.